Website Designing and Development

Description

Website Design Services:

Get a site optimized for SEO and Mobile

We create innovative, effective websites that capture your brand, improve your conversion rates and maximize your revenue to help grow your business and achieve your goals.

In today’s digital world, your website is the first interaction consumers have with your business.

That’s why almost 95% of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.

That’s why more companies are not only reevaluating their website’s design, but also partnering with BRENNEN websites.

We’re confident we can design a custom website that drives sales for your unique business.

Contact us today to tell us more about your business and start designing your custom website!

Invest in your site’s success with BRENNEN website design services

When you invest in our professional website design services, you will receive a website that’s:

1. Custom
2. Responsive (sometimes called mobile-friendly)
3. Optimized for search engine optimization (SEO)
4. Secure (HTTPS)
5. Professionally styled

You can also include additional features as a part of your professional website design. For example, you can request our developers to integrate a database into your design, enable ecommerce functionality, and more.

Transparent prices

Choose our web design services, and your business can count on 100 percent transparency. From our personalized quotes to our initial designs, our team provides your company with complete access to our web design pricing and strategies.

If you’re looking to launch your redesigned or brand-new website fast, we offer rapid web design services. We’ll create a site in 30 days for your business.

What do web design services from BRENNEN website include?

Our team tailors our web design services to your company and its unique needs. That’s why you can customize every feature of our services to your company, products or services, and goals. The result is a website that your company — and your visitors — loves.

Learn more about our website design services:

Search engine optimization

We maximize the results of your website design or redesign plan, as well as improve your digital marketing strategy, by ensuring your website follows best practices for search engine optimization (SEO). SEO refers to an umbrella of techniques that enhance your website’s ranking for relevant search results.

A higher ranking in search results correlates to higher visibility among users in your target audience. With better visibility for relevant search results, your website can earn more clicks and traffic from high-value users — that can translate to more store visits, online purchases, quote requests, and more.

Website pages

With our web design services, you can rely on our designers to create every page of your website.

Whether you’re an ecommerce store, or service provider, our designers can create the webpages that your company needs to reach, inform, and convert your target audience. As a full-service digital marketing agency, we also offer content marketing services to enhance your strategy.

Customized style

It’s essential that your website captures your brand, which is why our web design services include unlimited style options. For example, if your company requires a sophisticated design that emphasizes the quality and price range of your products, our team can achieve that for you.

Additional examples of website styles include:

• Simple and attractive
• Moderate styling
• High-end
• World-class

Website copywriting

For maximum impact, we also offer website copywriting with our web design services. We feature an experienced and specialized team of copywriters. With their expertise in technical and non-technical industries, we can create compelling copy that engages and converts website visitors.

As a part of our website copyrighting services, we optimize your website copy for SEO. What does that mean? Our digital marketing specialists research high-value, relevant keywords for your business, industry, and webpages, which our copywriters then use to optimize your webpages.

When consumers use those keywords in their searches, your website appears near the top of search results. That’s an immense perk, as 75% of users don’t go past the first page of search results — in fact, more than 30% of all search traffic goes to the first search result.

Responsive design

Our website designing services also offer the option of responsive design. However, we recommend responsive design because it supports mobile users, which can consist of shoppers using their tablet or smartphone to browse the web.

With more than 50% of the Internet’s traffic coming from mobile users, it’s imperative to provide support for users on-the-go. It’s also best practice for SEO, as Google now follows a mobile-first index, meaning it crawls and views websites from the perspective of a mobile user, not a desktop user.

If your website doesn’t support mobile users, Google sees that — and modifies your ranking in search results. That can lead to a lower ranking, pushing your site to page two of search results and away from your target audience.

With our responsive design option, we prevent that from happening to your business.

Database integration

Many company websites feature a database, such as for processing payments. We provide full support for database integration, which we separate into three tiers — basic, advanced, and full development.

As a part of our database integration services, our team of designers and developers work with your company one-on-one to ensure we develop and launch the exact database your company needs and wants.

Not sure what kind of database integration your company needs? Talk with our experienced strategists. They can provide a recommendation, as well as coordinate with our web developers, to ensure you receive what your business needs.

Ecommerce functionality

Content management system (CMS)

A CMS is another optional add-on for our web design services.

Whether you’re an ecommerce website or informational website, a CMS offers immense value. It can help your business manage and streamline your content, which can improve the efficiency of your content marketing strategy.

In most cases, our team recommends a CMS as a part of our web design services.

Why invest in professional web design services?

If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth.

Learn more about the specific benefits of web design services:

1. Increase your conversion rate

A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help.

Why?

Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80% of local searches convert — which will likely involve users interacting with your website.

If you feature an outdated website with poor usability, it’s impacting the first impression of users. That first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter.

With a user-friendly website that’s intuitive, as well as modern, you can create a positive first impression with consumers. That can make users more likely to convert, whether by stopping at your store the next day, calling your team for a quote, or becoming another subscriber of your email newsletter.

2. Optimize your user experience

A website’s user experience offers an immense return on investment (ROI) for businesses, as almost 90% of users shop with a competitor after a poor user experience.

With professional web design services, your business can provide users with the best experience. For example, our team can improve the usability and readability of your website, whether on mobile or desktop. That makes it easy for consumers to find the information they need and take action.

That action can include visiting your store, purchasing your product, and more.

3. Maximize your competitive edge

No matter your industry, you have a direct competitor — and it’s essential for your company to have a competitive edge. While you may provide a better product and a better experience, those unique selling points can become lost in an outdated, unusable website.

With our website design services, you can ensure that your company maximizes its first impression with users. You can also make sure that your business stands apart from competitors in your industry, emphasizing that your product or service is the best.

4. Improve your search rankings

Whether they’re searching on their tablet, smartphone, or desktop, users rely on search to find what they’re looking for, from services to products. That’s why Google processes more than two trillion searches a year, and why 80% of users turn to search when they need something.

If your website doesn’t rank on the first page of search results, however, it’s difficult for your company to connect with those consumers. That’s why SEO is an essential part of web marketing — you need your website to rank to drive conversions, sales, and subscribers.

With best-in-class SEO services, as well as professional web design services, you can ensure your website ranks for keywords or search terms relevant to your business. Plus, you make sure your site provides the best user experience possible.

For example, if you provide landscape services in Minneapolis, Minnesota, you may want to rank for the keyword, “landscape design minneapolis,” or, “landscaping minneapolis.” Depending on your strategy, you would probably create a webpage optimized for this keyword.

With our design strategies, as well as optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers.

5. Enhance your digital marketing strategy

In digital marketing, your website is your foundation or home base. It’s where you direct users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies.

With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability.

Another example comes from pay-per-click (PPC) advertising. With our design and marketing expertise, our team can develop landing pages optimized for conversions for your PPC campaign. That can improve the results of your PPC campaign, maximizing your ROI.

How does BRENNEN websites design websites?

At BRENNEN websites, our web design services provide a 360-degree experience, which includes:

• Layout development
• Content creation
• Conversion optimization
• UX testing

Appearance

Creating a beautiful website is the first step to earning new customers.

The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a website.

As a result, the appearance of your website plays a huge role in its success!

This factor also includes incorporating responsive design into your site.

Responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, whether someone’s looking at your site through an iPhone or a 27-inch desktop monitor, they’ll still get a great, easy-to-use experience.

That experience — often called user experience — is the first step in getting a new customer. When users see you have a sleek and attractive website, it’s easy to keep them on your site. But a good-looking website is just the beginning. You also need clear navigation.

Navigation

Navigation is the part of your website that lets people find what they want.

Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. For an example of a breadcrumb, check out the image below.

Breadcrumb navigation got its name because it links to every page a person views as they move through your site —

With breadcrumb navigation, your website’s users can jump back to any page they’ve previously seen. So, if you’re an ecommerce site, you can let someone go from a product page to a category page with one click.

If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic.

For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need.

Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics.

With hundreds of other navigation styles available, there’s no right or wrong answer. It’s all about what works for your brand when it comes to providing a stellar experience for your users.

Giving them a great experience has another benefit, too — you hold their attention.

Attention

Once you have a visitor on your site, it’s crucial that you keep their attention. If you lose it, your visitor will leave your site, and you’ll miss out on a sale.

Attention is valuable because it keeps someone focused on your brand, products, and or services. So, if you want to make a sale, you need someone’s attention on your website.

With that in mind, different companies can hold attention in different ways, including:

• Video marketingis especially effective at catching someone’s attention since video is a visually-oriented medium. Video empowers you to summarize complex ideas in a matter of minutes instead of forcing visitors to read long pages of text. While text can get boring after a few seconds, video keeps users enthralled from start to finish.
• Downloadable contentis another great way to keep someone’s attention. Most downloads can consist of a .zip file full of resources or a text-based PDF packed to the brim with insider information. This content is ideal for earning new leads as well since you can gate it and ask someone for their email address before they download the materials.
• Infographicskeep people’s attention by presenting industry-related data with simplified, easy-to-understand visualizations. Even though hundreds of new infographics come out every day, you can still earn traffic, attention, and links for infographics by holding yourself to a higher quality standard than your competitors.

Once you have your visitors’ attention, it’s time to give them a sense of direction on your page.

Direction

Direction refers to showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it’s simple, intuitive, and useful.

The catch is when you use vertical scrolling on your mobile site design.

While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages are easy for someone to tap, hold, and swipe so they can scroll just like your desktop users.

This design feature goes back to the concept of responsive design.

Responsive design may mean that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals.

But that’s too much content in one area for a mobile site.

Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it as looking something like this: ☰

With a hamburger menu, it’s simple for mobile users to navigate to any part of your website.

Action

Action is the ultimate goal of earning any new visitor to your website. But visitors won’t take action if you don’t encourage them! That’s why it’s so important to use a calls-to-action (CTAs) at the end of every page on your site.

A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. While that may sound bossy, studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations.

Whether you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your web design. That’s why our team of copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases.

CTAs can take the following forms:

• Text links
• Image links
• Buttons
• Form fields
• And more

It takes time, revisions, and editing to make a performance-driven website — something the BRENNEN websites web design team has nailed down to a science. Working in your best interests, our web designers will create a website that fulfills these five tenants to make sure you succeed online.

Why partner with BRENNEN websites for website design services?

There’s a reason that businesses choose BRENNEN websites:

Customized web designs

We value a personalized approach to our web design services, which is why we tailor every website service package to your company’s unique needs. Even if you choose our rapid web design, we ensure your website captures your branding and meets your goals and vision.

Get a performance-driven website for your business

Ready to create a website that drives customer satisfaction and revenue?

Choose BRENNEN website can maximize your website for traffic, conversions, and revenue.

Contact us online or call us at +91 9880378777 to speak with an experienced strategist!